Search Engine Optimization is one of the
techniques used to improve traffic to a website by obtaining a
high-rank placement in the Search Engine Results Page (SERP) such as
Google, Bing, Yahoo and others. SEO has three important techniques to
improve website position in SERP called Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).
Let’s us explore one by one now.Technical SEO
This is one time work which we do in domain and hosting level. Like installing https for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page etc.,ON Page SEO (On-Page Search Engine Optimization):
It refers to all the things that we do
within our website such as title, description, content, image, keyword
stuffing, internal linking, etc. Overall the on-page technique means
structuring or building your website to be search engine friendly.
Off Page SEO (Off-Page Search Engine Optimization):
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engine. However off page SEO techniques will help improve your website position in SERP.Top 15 off page SEO techniques for 2020.
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization.
Creating amazing and shareable content is a smart way to generating more
and more natural backlinks to our website or blog. Research often and
keep your content always fresh and updated.
2. Influence Outreach
If you have created any kind of content which is share worthy, then
don’t hesitate to reach out influences in your industry. Tell them to
check your blog and ask for link backs from their blog. Make sure you
get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for
guest post from various authors. Write an amazing research piece and
reach them with the content for guest post. Don’t focus on quantity of
links but rather focus only on quality links. Also don’t keep posting
multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.5. Social Bookmarking Sites
Social bookmarking sites are one of the
best platforms to promote your website. When you bookmark your webpage
or blog post on popular social bookmarking websites, you gain high
traffic to your webpage or blog.
Popular and high PR Bookmarking Websites| S.No | Social bookmarking sites | DA | PA |
| 1 | https://www.reddit.com | 90 | 90 |
| 2 | https://stumbleupon.com | 90 | 76 |
| 3 | https://digg.com | 93 | 81 |
| 4 | https://slashdot.org | 91 | 75 |
| 5 | https://diigo.com | 89 | 73 |
| 6 | http://technorati.com/ | 87 | 75 |
6. Forum Submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.List of high PR forums
| S.No | Forum Submission Sites |
DA | PA |
| 1 | https://www.flickr.com/help/forum/en-us/ | 92 | 72 |
| 2 | https://www.addthis.com/forum | 93 | 61 |
| 3 | https://bbpress.org/forums/ | 62 | 54 |
| 4 | https://www.careerbuilder.com | 84 | 69 |
| 5 | https://www.chronicle.com/forums | 82 | 53 |
7. Blog Directory Submission
Directory Submission is constantly
working to build quality back links. Choose an effective directory and
select a proper category. It takes quite some time to deliver good
results, but these results stand out over a longer time period.
Free directory submission list| S.No | Blog Directory Submission Sites |
DA | PA |
| 1 | https://www.boingboing.net | 89 | 73 |
| 2 | http://technorati.com | 87 | 75 |
| 3 | https://www.blogadda.com | 53 | 63 |
| 4 | https://www.elecdir.com | 37 | 49 |
| 5 | http://www.a1webdirectory.org/ | 43 | 53 |
8. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.Free Article Submission sites
| S.No | Article Submission Sites | DA | PA |
| 1 | https://www.thefreelibrary.com/ | 76 | 65 |
| 2 | http://www.magportal.com | 44 | 52 |
| 3 | https://ezinearticles.com | 87 | 72 |
| 4 | https://hubpages.com/ | 91 | 70 |
| 5 | https://www.brighthub.com/ | 77 | 59 |
9. Question and Answer
One of the best ways you can get high
traffic is from question and answer websites. Join high PR question and
answer sites and search for questions related to your business, blog or
website and give clear answers to these questions. Give a link to your
website which will help in bringing you more visibility.
Question and Answer Websites| S.No | Question and Answer Sites | DA | PA |
| 1 | https://answers.yahoo.com/ | 92 | 50 |
| 2 | https://answerbag.com/ | 65 | 51 |
| 3 | https://www.quora.com/ | 93 | 76 |
| 4 | https://www.blurtit.com/ | 63 | 58 |
| 5 | https://www.ehow.com/ | 92 | 73 |
10. Video Submission
If you want to make your videos popular,
head to popular video submission sites. Give a proper title,
description, tags and reference links. It is one of the more popular
ways to get quality back links because all video submission websites
have high PR.
Video sharing sites| S.No | Video Submission Sites |
DA | PA |
| 1 | https://www.youtube.com/ | 99 | 100 |
| 2 | https://vimeo.com/ | 97 | 96 |
| 3 | http://getmiro.com | 66 | 60 |
| 4 | https://vine.co/ | 90 | 71 |
| 5 | https://www.hulu.com/ | 89 | 64 |
| 6 | https://www.break.com/ | 83 | 62 |
| 7 | https://www.metacafe.com | 88 | 76 |
| 8 | https://www.dailymotion.com/in | 96 | 66 |
11. Image Submission
Share your photos on popular image
submission websites. Before submitting your images please optimize them
with the correct URL and title tag. Before submitting your images, check
if they have a proper title, description and tags.
Image sharing sites| S.No | Image Submission Sites | DA | PA |
| 1 | https://www.flickr.com/ | 92 | 95 |
| 2 | https://instagram.com/ | 93 | 100 |
| 3 | https://picasa.google.com/ | 93 | 78 |
| 4 | https://www.tumblr.com/ | 87 | 99 |
| 5 | https://www.deviantart.com/ | 83 | 78 |
| 6 | https://imgur.com/ | 92 | 82 |
| 7 | https://www.mediafire.com/ | 95 | 79 |
| 8 | https://www.shutterfly.com/ | 83 | 69 |
| 9 | https://pinterest.com/ | 94 | 82 |
12. Infographics Submission
Make creative infographics. These days,
infographics are getting popular on the internet. Submit your
infographics on infographics submission websites and give reference
links to your webpage or blog. The image sizes differ with different
websites.
Infographics Submission Sites| S.No | Infographics Submission Sites |
DA | PA |
| 1 | http://visual.ly/ | 78 | 69 |
| 2 | https://www.reddit.com/r/Infographics | 90 | 69 |
| 3 | https://submitinfographics.com/ | 47 | 46 |
| 4 | http://www.nerdgraph.com/ | 46 | 50 |
| 5 | https://www.infographiclove.com/ | 29 | 46 |
| 6 | https://www.infographicsarchive.com/ | 55 | 52 |
13. Document Sharing
Create attractive documents relating to
your business or blog. The documents should have unique content and
should be in either pdf or ppt formats. Submit these documents in the
document sharing websites.
Document Sharing Sites| S.No | Document Sharing Websites | DA | PA |
| 1 | http://issuu.com/ | 94 | 82 |
| 2 | https://www.slideshare.net/ | 95 | 85 |
| 3 | https://www.scribd.com/ | 94 | 79 |
| 4 | https://en.calameo.com/ | 92 | 63 |
| 5 | https://www.box.com/ | 93 | 72 |
14. Web2.0 Submission
Above all, Web2.0 is just another technique where we can create sub domains in high domain authority website. For example medium.com, tumbler, blogger, wordpress etc.,Best Tips for web2.0:
- Keep sharing the great content
- Update the site regularly
- Build backlink for published article
15. Use Google My Business
Google My Business is another Google product for free. Optimize this platform for best local SEO ranking. There are n number of places where you can smartly optimize the content and links and from that we can generate decent number of social traffic and brand awareness.Best Tips for Google My Business
- Have a proper description with 250 character.
- Make sure your primary is available in the first paragraph along with your city name.
- Regularly update the posts or gallery or products or offers.
- Keep watching your reviews and reply them instantly.
- Upload real photos under proper categories.
| S.No | Social Networking Sites | DA | PA |
| 1 | https://www.twitter.com/ | 93 | 100 |
| 2 | https://www.facebook.com/ | 95 | 100 |
| 3 | https://www.linkedin.com/ | 97 | 84 |
| 4 | https://www.pinterest.com/ | 94 | 82 |
| 5 | https://www.instagram.com/ | 93 | 100 |
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